Kiwi women are having Botox injections in their fingers and hands to look better in close-up wedding photographs.
Clinics throughout Auckland say business is booming as an increasing number of middle-aged brides-to- be spend up to $300 a time for treatments to have fat injected into their fingers and hands to make them look fuller and younger.
They are also having unsightly marks removed by laser procedures.
We get many requests were from women preparing for their wedding day.
Botox has become part of the wedding package.
There has been a 250 per cent increase in people using this treatment worldwide and a staggering number of those are using it for their wedding day.
A large number of people were getting fillers in their hands to get rid of the skeleton look that comes with old age.
Laser treatment was also used to erase pigmentation on the hands, caused by sun exposure.
Hand treatments cost $250 to $300 and brides weren't the only ones keen to have a touch-up before the big day.
We have had quite a few mothers of the bride coming in to get work done before the wedding day. Thirty-year-olds through to 50-year-olds are the biggest age group we treat.
We especially ask first timers to come a month or so in advance so we can ensure the treatment is working before the wedding day.
An increasing number of middle-aged Kiwi men and women are also turning to cosmetic surgery and treatments, hoping it will help them compete with younger jobseekers.
Statistics show over-50s are likely to stay out of work longer than younger people.
Some older women often seek treatments to boost their confidence and believe this helps them perform better in the workplace and in the job market.
'It knocked 10 years off me'
For 47-year-old Katrina Holding, cosmetic beauty treatment was all part of the wedding package.
Holding says Botox made a real difference to her self-confidence on her big day. "I had already spent so much on the wedding I thought I might as well go the whole distance," she says. "I was really happy with the results"
Holding, from Auckland's North Shore, had hand-fillers, treatment on the "40-year-old frown" and on her crow's feet.
"My hands are still looking great. I have been told the treatment should last up to a year."
Holding says treatments like Botox are great confidence boosters. "My husband even said I looked like the treatment had knocked 10 years off me."
Edited - Herald on Sunday